An urchin tracking module (UTM) is a snippet of code added to a URL for the purpose of tracking online marketing performance and better understanding audience behavior.
Add UTM parameters to your iClosed and start tracking conversions from your scheduling links. Here’s how to build your link:
UTM Codes to Use
UTM Source → Where the meeting came from
(e.g., utm_source=facebook)UTM Medium → Where your link was placed
(e.g., utm_medium=email)UTM Campaign → Name your campaign
(e.g., utm_campaign=summer)UTM Content: Distinguish between links
(e.g., utm_content=header)UTM Term: Track specific keywords
(e.g., utm_term=atlanta+realty)
How to Build Your Link
Add "?" after your scheduler link in your landing page, email or SMS
Append UTM parameters using "&"
(e.g., utm_source=facebook&utm_medium=email)
Use "%20" to add spaces
(e.g., utm_campaign=summer%20promotion)
Your link might look like this →
app.iclosed.io/"yourlink" utm_medium=email&utm_source=facebook&utm_campaign=summer%20promotion
Pro tips
Alternatively, you can build a UTM with any of the Chrome Web Store UTM Builders.
For example: Google Analytics UTM Builder
Load scheduler page from Events page and add all information to the UTM builder.
Copy URL and place or redirect to this page.
Track Conversions
Apply filters using the UTM codes you want to track
You will also be able to see UTMs collected for a specific call in the Scheduled calls page by clicking on the call to expand all details.
By following these steps, you can easily track your UTM parameters and measure conversions.
Learn more
Additional information and answers to the question you may wanted to ask:
UTM parameters are collected by default, according to the setup.
There is no relation between UTM and custom fields. UTM will be automatically pulled visible only in leads Contact Card. Therefore, there's no need for creating custom fields for UTMs.
We support UTM's from URL only at the moment, not from Cookies, but we do tend to improve it as any other technical aspect or a feature in iClosed. Therefore, this may be available in the future.
Q: how to distinguish between the UTM parameters in Zapier? And how to know which one is the source, medium, campaign, etc...
A: We only recognize UTM in the following form:
example: https://app.iclosed.io/e/quality-assurance/apple-macbook-2?utcSource=facebook&utmTracking=abc
URL part before "?" = Event Link
URL part after event link is the UTM
When UTMs are collected, they will be automatically populated in Zapier or Make hooks in Key-Value pair after a call is booked:
