Meta Pixel (including Meta conversion API) is a powerful analytics tool built by Meta (formerly Facebook) that allows you to track user interactions across your website pages.
It acts as the bridge between your iClosed scheduler and Meta’s advertising ecosystem, providing precise insights that will help you understand how users engage with your booking page.
Pro tips
Unlike the standard Pixel ID, which is dependable on the browser-based tracking, the Meta conversion API uses server-to-server communication to obtain more reliable data and improved ad performance.
How to connect
Navigate to 
Integrations page and click the "Connect" button to start.
New window will appear from where you will be able to:
Initiate integration by clicking on the "Connect Meta Pixel" button
New window will appear for you to add:
Pixel name
Pixel ID
Meta Conversion API is shown as additional option, and once it's turned on, you will be able to add:
Conversion API token
Test Event Code [from Meta > Your Pixel > Test Events]
Hit "Save Changes" button to finish integration
Startup subscription plan users will have the ability to add one Meta Pixel ID, while Business and Enterprise will be able to add up to three Meta Pixel ID's.
Tracking options and testing
Once you have connected your Meta Pixel ID and Meta conversion API with iClosed, you will have additional options to select, such as:
Trigger - Page view, Potential, Qualified, Disqualified, Call booked
Event selection option
To test your trigger, all you need to do is click on the "Test Pixel" button and schedule a test call as shown on the video below.
Alternatively, you can test the flow by using using Meta Pixel helper Chrome Extension.
Trigger activity data
Once you finish testing, and integration kicks in, you will be able to see recent activity for the added Meta Pixel ID. Simply click on the "Most recent trigger activity" button and see following information (from left to right side of the screen):
Trigger name - Type of trigger depending of the visitor activity
Meta Event Name - Defined by iClosed according to the activity (lead status)
Received from - destination, Browser or Server
Total number of triggers - collected for this Meta Pixel ID and Trigger name
Last triggered from - iClosed event name from where pixel was triggered
Last triggered at - date and time of the last trigger according to activity type
Pro tips
Kindly note that if you have both email and phone number included on your event form, Meta Pixel will trigger twice, once phone number and email are entered both.
Editing and removing Meta Pixel ID
In case you need to edit your Meta Pixel ID, you can do it easily by clicking on the "Edit" button on the right side of the screen. See quick video walkthrough below.
For removing Meta Pixel ID, you'd need to click on the three dots for "Remove Pixel" button to appear. As soon as you click on it, warning message will appear for you to confirm the removal.
In case you select "Remove Meta Pixel" option, your integration for this specific ID selected will be disconnected.
Additional option is to deactivate Meta Pixel ID integration, without removing it completely, on a click of a toggle button between the "Edit" and "Three dots" button.
But, kindly note that deactivated event will not allow you to add more Meta Pixel ID's than it's available according to your subscription plan.
Why is Meta Pixel tracking important?
By integrating Meta Pixel conversion API, you will enable iClosed to send lead activity from your scheduler directly to the Meta’s servers, ensuring precise conversion tracking, even when browser tracking is blocked by ad blockers or cookie restrictions.
With Meta Pixel integration, you will be able to gain access to:
Advanced Ad Targeting - for delivering highly personalized ads by tracking user behavior and segmenting your audience effectively.
Conversion Tracking - to measure the success of your marketing campaigns by tracking specific actions like page visits, who is filling out the form completely, how many disqualified leads and essentially, how many booked calls.
Retargeting Opportunities - re-engage with users who’ve interacted with your scheduler but haven’t booked a call easier.
Data-Driven Insights - for deeper understanding of the lead avatar, that will help you make better decisions on optimizing campaign performances.
Learn more
How to track Google pixel with iClosed
Meta's article on how to set up conversions API