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Appointment Setting explained

What is it, why it's important and how to utilize it efficiently to stop leaving money on the table

Updated this week

Global Data is the central hub of your iClosed account, where you'll see every contact that interacted with your scheduler, and the Appointment Setting view is specific section where all leads who didn't book a call will show:

  • Potential - any lead who left on the form before pressing continue button.

  • Qualified - leads who have filled out the whole form, pressed the continue button but didn't book a call.

  • Disqualified - leads who have filled out the form, pressed the continue button but couldn't book a call as they were prevented by event disqualification criteria.

It's also a perfect place for you to analyze the performance of your appointment setters ensuring that only qualified leads are sent to the Sales team (Closers).


About

An Appointment Setter is a professional who schedules consultations between sales staff and prospective clients, qualifying leads and ensuring that the most qualified prospects are being booked with the closing team, helping to turn leads into revenue.

This saves a lot of time for the sales representatives will keep their slots opened for qualified leads only. But, appointment setting section is accessible to all iClosed users, and therefore closers, sales managers or any other team member can also qualify leads and update their contact stage here.


How To Manage Appointment Setting

Follow our best practices to keep your data clean, up to date, and most importantly, to turn these leads into deals.

Claim contact first

This is very important in case you have more than one setter/user - preventing them stepping on each other toes. There are two options to assign setter owner to the contact:

  1. Having setters divide and conquer between themselves (first come, first served) or

  2. For sales manager/admin to assign setter ownership of the contacts to the users

    1. Manually, one by one depending of the lead/setter preferences

    2. Automatically, in bulk assignment to single user

    3. Round-and-robin in bulk assignment between users

Pro tips

Setter owner can be updated at any time, from the lead contact card or by selecting a different setter from the main Global Data page.

Manual assignment

  1. Locate Setter owner column on the Appointment Setting section

  2. Click on the box in the row where contact you want to assign is

  3. Select setter from the dropdown


Automatic - in bulk to one user assignment & round-and-robin

  1. Select leads that nobody owns by selecting checkboxes on the left next to the Contact column

    1. Alternatively, you can select top left checkbox next to the Contact column name to select all contacts

  2. Click on the Assign setter owner button on the bottom bar the will show when more than one contact is selected

  3. New assignment window will show where you can select users and assign ownership

In case you select more than one user, iClosed will automatically show round-and-robin assignment option.

After clicking "Assign contacts", setter ownership will be delegated to users.

Pro tips

We provide two different data about claiming contacts:

  1. Setter owner - is the user assigned/responsible for the contact

  2. Set by - is the user who has set (approved) the call to the sales representative, and this information will be sent out via Zapier / Make / Webhook triggers

Additionally, you can bulk update contact stages as well, by using the same approach for selecting multiple contacts, and clicking on the Contact Stage button and then selecting any of the stages that is not Approved.

The reason we're not allowing Approved in-bulk assignment as this stage is tied to the call booking action.


Setting an appointment and assigning Contact Stage

Standard contacting process is calling leads one by one. We currently do not provide direct calling feature in iClosed (it will be included with one of the upcoming releases), your setters can use any browser extension click to call tools.

While the setter is on the call with the lead, he can immediately book an appointment directly from the Appointment setting section, without opening actual scheduling link or filling out the form on website, which prevents messing up your tracking data.

Here's how:

  1. Click on Contact Stage on the right - by default, all new leads will be assigned to New lead stage

  2. Select Approve stage which is tied to booking action by default

  3. After clicking on Approve, scheduling widget will show with following options:

    1. Select event - you can create specific event which setters will select for approved leads to track your data easier

    2. Call assignment options - Round and Robin (all hosts) or Select manually (specific host)

  4. Last step is to book a meeting

    1. Add all necessary information on the form to the closers

    2. Select time and date of the call as per lead preference - this is why the best practice is to do this while you're on the call with the lead

Here's a quick video tutorial:

Once the contact is Approved (Call booked), the lead will be removed from the view, leaving only contacts that were not turned into calls.

If the contact is not qualified or wish to not schedule another call with the sales team you can select "Rejected" or any other Contact Stage that you've created as an Appointment Setting outcome.

Learn more about Contact Stages here.


Pro tips

Use filters in the appointment setting view

  • search for leads that filled the form with specific answers and

  • follow the steps above.

  • This will help you make easier decisions when allocating right leads to the right setters

Switch to the Calls view

  • filter by the appointment setter and

  • review the call outcomes added by your sales team for each setter

  • This gives you a clear overview of setter performance, helping you measure effectiveness and identify training opportunities to boost your appointment setter team’s success rate

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