The cost of guessing
Most sales teams make decisions based on vibes.
"I think that ad is working." "I feel like Tuesdays are slow." "It seems like John is struggling."
Then they scale based on those feelings. Pour money into campaigns that "feel right." Let underperformers slide because "it's probably fine."
The gap between guessing and knowing compounds every single week.
The data is already there
You've been logging outcomes. You've connected your CRM. The data exists. Now let's use it.
Here's What to Do Right Now
Open Analytics
Go to Analytics (in the left sidebar)
For Closers/Setters, you'll see:
Strategy call outcomes (Sale vs No Sale)
Closing rate, engagement rate, show-up rate
No Sale reasons breakdown
For Super Admins/Sales Managers, you'll also see:
Data across all team members
Sales breakdown by rep
Revenue tracking
Scheduling cohort analysis
Key Metrics to Track
Show-Up Rate: What % of booked calls actually happen?
Below 70%? Check your reminder sequence
Below 60%? Consider adding deposits or stricter qualification
Close Rate: What % of showed calls become sales?
Compare across reps — who's crushing it? Who needs coaching?
No Sale Reasons: Where are deals dying?
Lots of "No Shows"? → Tighten qualification or add deposits
Lots of "Unqualified"? → Your disqualification rules need work
Lots of "Not Interested"? → Marketing may be targeting wrong audience
Learn more about iClosed Analytics here.
Make One Change This Week
Pick one insight. Act on it.
Friday show rates low → Stop booking Fridays
One rep 50% below average → Sit in on their calls
"Price" is #1 lost reason → Adjust qualifying questions
Pro tips
Review analytics weekly. Make one change. Measure. Repeat.
✅ Day 6 Complete
You now have:
Analytics dashboard bookmarked
Answers to the key questions
At least one data-driven optimization in motion
Tomorrow: You've built the machine. Let's show you how $100M companies use it — and close out the challenge. 👉 Start Day 7 →
Remember: Action takers don’t wait, they make moves. There’s nothing stopping you from starting day 7 now. The sooner you do, the sooner you’ll close your next deal.
From Ismael, Founder of iClosed