iClosed Unified Inbox isn’t just a messaging tool but the central nervous system of your sales operation and communication.
The Unified Inbox aggregates every touchpoint into a single, chronological timeline and bridges the gap between your marketing channels, your CRM, and your meeting data, helping your team to close deals faster by focusing on conversations in one single place. Here is why Unified Inbox is a game-changing feature for your sales operations:
Unified Omnichannel Command: Execute high-velocity outreach across WhatsApp, SMS, Gmail, Outlook, Instagram, or Facebook from a single tab, eliminating "app-switching" and ensuring no lead falls through the cracks.
Data-Driven Conversations: Close deals faster with instant access to Zoom/Fathom recordings, CRM stages, and internal notes right in your chat sidebar, providing total context for every message you send.
High-Speed Automation & Accuracy: Scale your "Speed to Lead" with Workflow Builder automations, while using smart templates and real-time status tracking (Delivered/Read) to manage the entire conversion funnel.
The Unified Inbox is available on all iClosed subscription plans.
Unlike other platforms that charge high flat monthly fees, the Unified Inbox uses a credit-based system, meaning that you only pay for active conversations.
Your monthly active conversation limits are:
100 on Startup plan (Gmail & Outlook emails only) with conversation history up to 30 days
300 on Growth (all channels included) with conversation history up to 45 days
1,000 on Business (all channels included) with conversation history up to 365 days/1 year
A conversation is counted as active once it registers messaging activity within that calendar month.
Getting Started with Unified Inbox
The interface is divided into three functional areas designed to keep you focused on the conversation while providing all the data you need.
Inbox Navigation Menu
The left-side menu where you organize your workflow and prioritize your day and it consists of four main feature sections:
Inbox Chat Folders
Quick filter for choosing the Inbox Feed on the right, by showing:
All Chats - Showing all chats, both unassigned and assigned to all users
Assigned to me - Showing chats assigned to the user logged in
Unassigned - Chat nobody owns and where new leads will land first
Archived - Closed chats
Global Data Filters
Filters for showing chats on the Inbox Feed on the right as per:
Scheduling status - showing chats with leads by their current iClosed scheduling status, such as:
Potential - when a prospect enters at least a phone number or email but doesn’t finish the form
Qualified - Prospects who have filled out the whole form, pressed continue button but for some reason didn't book a call.
Disqualified - These are the ones who filled out the form, press the continue button but hit your event disqualification criteria
Call Booked - Strategy or Discovery event types
Contact Stages - showing chats with leads by their current contact stage in Global Data, such as:
New Lead
Approved
Nurturing
or any other that you have created on the Contact Stages page in the Settings menu
Pro Tips
When hovering over Contact Stages folder on the left side menu you'll see gear icon for quick access to Settings - Contact Stages page where you can configure contact stages if needed.
Smart Views - for showing chats as per Smart Views (saved filters) created in Global Data.
Inbox Admin Section - Automations & Settings
Quick access for jumping into:
Automations
access to the Inbox Automations so you can fine-tune workflows on the go.
Inbox Settings
Set up Inbox Notifications for controlling how you get notified about conversations, assignments, and activity in your Unified Inbox.
Browser sound - when enabled new incoming message will play a sound if the tab is active.
Do not disturb feature - for pausing all notifications outside of working hours
Detailed Email notification settings - main Email notifications toggle enables/disables notifications:
Channels
Quick access to the messaging channel integrations
Pro Tips
In case you need more space on the screen, feel free to collapse leftside Inbox menu to see icons only.

Inbox Chat Organizer
This section is your control center for managing conversation volume and ensuring no lead is left behind. Here are the actions and options available for managing your conversation views:
Top bar actions
Chat Status dropdown - for keeping your inbox decluttered:
All chats
Open chats
Closed chats
Sort chats - to arrange chats per newest or latest
Plus (+) button for adding new contact - to start a new conversation with any new lead that is not in your Global Data yet
Search chats button - to find chats with contacts by name or number across your entire chat history
Filters and Chats
Unreplied toggle button - to instantly surface chats where leads are waiting for a response
Filter icon - to segment chats by specific criteria
Chats - per conversation (lead) - that you can select and then take additional actions from the bottom bar menu:
Clear selection
Bulk select all chats
Assign chats in bulk
Change contact stage in bulk
Update status in bulk
Archive chats in bulk
Pro Tips
Here's the difference between archiving and closing a chat in the Unified Inbox:
Closing a Chat:
This is an operational action used to end a billing cycle for a specific contact.
In the credit-based billing model, the system charges 1 credit per active chat. By closing a chat, you signal that the conversation is no longer active, which stops the ongoing billing for that contact and removes it from your "Open" feed.
Archiving a Chat:
This is primarily a workspace organization action.
Archiving a conversation removes it from your main "All Chat" or "Open" views to keep your workspace decluttered, while still keeping the full history safe for future reference. Like closing a chat, archiving also stops the credit billing cycle for that contact, ensuring you do not waste credits on unresponsive leads.
While both actions remove the chat from your immediate view and stop the billing cycle to save credits, "closing" is the standard way to end a thread, whereas "archiving" is used for long-term storage of a lead's history.
Inbox Conversation Hub
The Conversation Hub is where your strategy meets execution. This central workspace is designed to give you total control over the messaging experience while keeping critical lead data within your line of sight.
Here's the breakdown of all actions and features inside of it:
Chat Interaction Header
The chat header helps you to stay oriented with high-level lead controls at the top of every conversation where you will have following information and actions available:
Lead Identity:
Showing lead’s name and their iClosed scheduling status as a colored dot.
Quick access to the lead contact card by clicking on the lead name
Contact Stage Management:
See current contact stage of the lead
And update the Contact Stage without leaving the chat
Chat Assignee:
See who is currently assigned to the chat (Unassigned if no user is assigned)
Click on the button to select iClosed user from the dropdown
Show/Hide Chat Activity on the chat conversation section
Show option will show every update about the chat, along with date and time logs
Hide option will keep summarized activity, such as date of the chat, communication channel and was the message delivered or not
Close/Open Chat
closing the chat stops further credit usage
Sync Messages button from all connected channels
Three Dots Menu:
Copy conversation link so you can share it internally or to add it in Contact Card notes
Archive the conversation, effectively stopping the billing cycle for that contact once the lead is handled
Conversation Section
The center of the Conversation Hub is a chronological stream of your omnichannel history with chats. This isn't just a chat log, but a complete record of every touchpoint a lead has had with your brand, regardless of the channel.
Date of the chat - every chat starts with a date on the top, and will split conversation secion when dates change, so it always shows latest communication date
Message status tracking - Every message sent includes visual icons for Sent & Delivered (✔️) and Read status (✔️✔️)
Time of the message - will appear after hovering over the message
Message details
Lead messages (inbound) will show on the left side of the Inbox Conversation section, in white
User messages (outbound) will show on the right side of the Inbox Conversation section, in blue
Message sender icons
Lead icon will show in gray by default, with lead initials, while user icon will show in blue, with initials by default or image of the user uploaded in iClose profile settings
Automated messages will show as letter "A"
both lead and user icons will show communication channel icon at the bottom right of the icon (e.g. Sendblue, Gmail, Instagram...)
Automation Transparency - Messages sent via Workflows or the AI Scheduler are visually flagged, so your team knows exactly where a bot left off and where a human stepped in.
Pro Tips
When Chat Activity is shown on the chat conversation section, a user will see every update about the chat, along with date and time logs.
Additionally, each message can be copied as text or copied as link to the specific message.
Inbox Message Composer
The Inbox Message Composer is located directly below the Conversation Hub and is built for high-velocity outreach to opted-in leads. It allows you to pivot between communication channels and personalize your pitch in seconds, all while maintaining professional precision.
Here is the breakdown of the features and actions available in the Inbox Message Composer:
Composer colors
Composer shown in white is used for external communication with leads
Composer shown in yellow is for internal communication only via notes
Channel Switcher
A dropdown on the top left of the composer, for you to easily jump between integrated channels (e.g. WhatsApp, SMS, Gmail, or Social DMs) within the same lead thread.
Add note button
At the top right of the composer, for writing internal-only context highlighted in yellow:
These notes are perfect for internal chats, information sharing about the lead and for handoffs between Setters and Closers
Actions available beside writing a text up to 1,500 characters per note, are Emojis and option for Mentioning an iClosed user
(user will receive mention notification via email if such notification is turned on in his Notification settings - as explained in the Inbox Admin Section - Automations & Settings article section above)
Message Composer
The core engine of the Unified Inbox helping you stay on top of all conversations with the leads. Here're the options that you can utilize after selecting the communication channel:
Write up to 2,000 characters
Send Emojis - will count as two characters
Record a voice message - that you can listen to before sending. Can't be used and sent with the text message, and vice-versa.
Attach media files - by uploading from the computer or loading from iClosed Media Library
Variables - for loading data from iClosed Global Data and Settings
Message Presets - quick canned replies created in the iClosed Settings - Objects and Fields menu
Text formatting options - for making text appear in:
Bold
Italic
Underlined
Button for clearing the formating
Numbering and
Bulleting the text
Pro Tips
Use keyboard shortcuts for quicker and efficient communication:
Type
#to instantly search and insert pre-saved Message Templates.Type
$to pull in Dynamic Variables like the lead’s first name or appointment time.
Inbox Contact Management
Located on the right side of the Unified Inbox, the Contact Management sidebar acts as your quick access to the lead Contact Card. It is designed to provide "Context on Demand," ensuring you never have to leave the conversation to find the data you need to close the deal.
Toggle through the icons on the far right to access different layers:
Contact - View the core identity of your lead, that includes:
Details tab - contact Email, Phone Number, and Assignees (Setter and Closer owners) if any. You can also view and include Additional Fields you'd like to see for the contact, such as Scheduling Status, Event fields or any other field from the Objects & Fields used in Global Data menu.
Invitee questions tab - that will show you answers to all form questions this lead has ever answered.
Additional actions here are button for opening a Contact card for this specific lead and Closing the right sidebar section.
Calls - A dedicated log view with all scheduled and past calls this specific contact ever had with your team.
This helps you track the frequency of touches and see at a glance if a lead has a history of showing up or being a "no-show."
Additional two actions available here are button for scheduling a new call with the lead or closing the sidebar menu.
Notes - section for leaving quick internal notes and updates about the contact that will be stored in the Contact card notes section.
Notes added from Contact card will be visible here as well
Call Recordings - Section where all Zoom or Fathom recordings and transcripts will show if the tools are integrated.
Inbox Message Presets and Media Library
Consistency and speed are the cornerstones of a high-performing sales team. The Message Presets and Media Library ensure that your best pitches and most helpful resources are always just two clicks away.
Message Presets (Templates)
Instead of re-typing the same answers to common questions, use iClosed Message Presets to send canned quick replies instantly.
Once quick reply is created, you can easily load it in inbox convo.
Quick Access: Simply type
#in the Smart Message Composer to open your searchable library of presets.Hashtag Search: Organize your presets with intuitive names (e.g.,
#pricing,#onboarding,#objection-handling) so your setters can find the right response in seconds.Dynamic Personalization ($): Even though the text is pre-written, it doesn't have to feel like a template. Use Dynamic Variables to automatically pull in:
Lead’s First Name
Appointment Time/Date
Closer’s Booking Link
Omnichannel Compatibility: Presets aren't locked to one platform. Create a response once and use it across WhatsApp, SMS, and Email.
Learn more about Message Presets here.
The Media Library
The Media Library is your team’s shared asset folder. It stores all the visual and document-based sales collateral you need to educate leads and close deals.
Benefits of having pre-uploaded media are:
Instant Attachments: Access the library directly from the composer to attach PDFs, Slide Decks, Images, or Case Study videos.
Team-Wide Sync: Ensure everyone on the team is using the most up-to-date marketing materials. When you update a file in the library, the new version is instantly available to every setter and closer.
Voice Note Repository: Save frequently sent voice explanations to the library so you can provide "personal" audio context without having to record it manually every single time.
Support for All Formats: Whether it's a high-res image for a WhatsApp pitch or a 10-page contract PDF for an email, the Media Library handles the hosting and delivery seamlessly.
Learn more about Media Library here.
Inbox Channels & Integrations
The power of iClosed Unified Inbox lies in its ability to centralize high-intent communication channels into one dashboard. There are two types of channel integrations:
Account-Level:
Admin controlled - global integrations configured as a master connection between iClosed and the Inbox channel such as:
WhatsApp Business (Cloud API), Sendblue, Linq
Personal-Level:
User controlled - belong exclusively to individual team members that must log into their own account and authenticate connections themselves.
Gmail, Outlook, WhatsApp Personal, Instagram, Facebook (Meta), Zoom & Fathom
Below is a breakdown of all integrations available to fuel your outreach:
WhatsApp (Personal & Business - Cloud API)
We support both ways of using the world’s most popular messaging app:
WhatsApp Personal
Best for smaller teams or individual setters who want to use their existing phone number via a QR code sync.
Learn more about WhatsApp Personal integration here.
WhatsApp Business (Cloud API)
Built for scale - Meta's official integration supports multiple agents on one number, official message templates, and advanced automation without the risk of being flagged for high volume.
Learn more about WhatsApp Business integration here.
iMessage (Sendblue & Linq)
iMessages - For send messages without going through the pains of the A2P registration:
Sendblue
Enables iMessage capabilities - send blue-bubble messages to iPhone users, which significantly increases trust and reply rates.
Learn more about SendBlue integration here.
Linq
A CRM-first iMessage solution designed for enterprise-level teams that require robust compliance and native workflow triggers.
Learn more about Linq integration here.
Email (Gmail & Outlook)
Stop jumping between tabs to check your inbox. iClosed provides full sync with Gmail and Outlook accounts, meaning the messages will also appear in your "Sent" folder in your regular email app.
The system automatically maps incoming emails to existing contacts based on their email address, keeping the conversation history chronological.
Gmail and Outlook email channels are the only channels available to Startup subscribers.
Learn more about Gmail integration here and Outlook integration here.
Social DMs (Instagram & Facebook Messenger)
Capture leads where they discover you and centralize your social media communication:
Turn Instagram DMs into booked calls. Connect Instagram to iClosed and manage every direct message conversation alongside your contacts, workflows, and scheduled calls — without leaving the app.
Learn more about Instagram integration here.
Facebook (Meta) Messenger:
When a lead DMs your business profile, it appears as a new thread in the Unified Inbox, allowing your setters to handle social outreach from a single tool they use for SMS and emails.
Learn more about Facebook Messenger integration here.
Voice & Video Context (Zoom & Fathom)
Context isn't just about what was typed; it's about what was said. By integrating Zoom or Fathom with iClosed Unified Inbox, the sidebar automatically pulls in past call recordings that you can watch and AI-generated transcripts.
Before you reply to a lead, you can scan the transcript of their last strategy call to address their specific pain points.
Learn more about Zoom Recordings integration here and Fathom Recordings integration here.
Inbox Analytics
Data without action is just noise. iClosed Inbox Analytics provides a high-level overview of your team's communication efficiency and lead conversion health, allowing you to optimize your outreach based on real performance.
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Engagement Metrics
Understand how effectively your team is moving leads through the funnel:
Response Time (Speed-to-Lead) - Track the average time it takes for a human setter to jump into a conversation after a lead engages.
Message Volume - Monitor the total number of outbound vs. inbound messages across WhatsApp, SMS, and Email to ensure high activity levels.
Active Conversations - See at a glance how many "Active" threads are currently consuming credits in your wallet.
Conversion & Performance
Closing Rate - View the percentage of conversations that result in a "Won" deal status.
Engagement Rate - Track how many leads go from an initial "Inbound" message to a booked strategy call.
Show-Up Rate - Correlate your automated SMS/Email reminders with actual attendance to see which sequences drive the highest attendance.
Channel Insights
Top Channels - Identify which platform (WhatsApp vs. SMS vs. Email) has the highest response rate for your specific audience.
Automation ROI - Measure the success of your Workflows. See how many leads were successfully qualified and "warmed up" by AI before a human ever had to step in.
Team Standings
Setter/Closer Performance - Filter data by Owner to identify your top performers. Compare different team members' closing rates and response times to set benchmarks for the whole team.
By using iClosed Inbox Analytics insights you'll easily double down on what converts leads the best. For example, if WhatsApp has a 40% higher reply rate than SMS, you can pivot your Workflows to prioritize WhatsApp over other communication channels.
Learn more about Inbox Analytics here.
Inbox Workflows
Speed to lead is the number one predictor of closing a deal and iClosed Inbox Workflows help you with that. By automating your initial outreach, every lead gets an immediate response across any connected channel, even while your team is offline.
How does it it work
Workflows operate on a simple Trigger → Action logic. You define a specific event in the lead journey, and iClosed executes the corresponding outreach automatically.
Triggers are the "if this happens" part of your automation. You can set workflows to fire based on critical milestones, such as:
Contact Created (Potential): Perfect for instant "welcome" messages.
Contact Status Changes: Fire messages specifically when a lead is Qualified or Disqualified.
Booking Events: Send automated reminders or "next steps" when a Call is Booked, Cancelled, or Rescheduled.
Once a trigger is pulled, you can choose exactly which channel the automated message should use. Only currently connected channels will appear as options, including:
WhatsApp (Personal or Cloud API)
SMS (via Sendblue or Linq)
Gmail / Outlook Inbox
Learn more about Inbox Automations here.
Inbox Messaging Costs & Billing
To provide a scalable and fair experience, the Unified Inbox operates on a credit-based billing system. This model ensures you only pay for the leads you are actively engaging with, rather than a flat fee for every contact in your database.
How does it it work
As all other pay-per-use features in iClosed, inbox messaging costs will be consume credits available in the account Wallet (learn more here).
Rather than managing complex monthly bills for varying lead volumes, with a pre-paid "Wallet" system you'll have full transparency and control over your spending as all your messaging and automation costs will be deducted from this single balance.
Pro Tips
You can see credit tokens real-time balance on the Billing page - Credits Usage.
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When your balance runs low, you can purchase credits to refill your wallet manually, but it's highly recommended to turn on auto-recharge to ensure your outreach never stops.
Messaging Costs
1 Credit = 1 Active Chat
The system charges 1 credit per active conversation for a specific billing cycle.
Until the chat is closed/archived.
Unlimited Messages
Once a chat is "Active" for that contact, you can send and receive unlimited messages within that thread for the duration of the cycle without incurring extra costs.
The "Active" Trigger
A credit is only deducted when a conversation is initiated or a reply is sent to a new lead within the Inbox.
Optimizing Your Spend
As the credits are tied to active threads, it is vital to manage your feed effectively:
Closing/Archiving Chats
When a conversation has reached its conclusion (either a successful sale or a dead end), you should Close or Archive the chat.
This signals to the system that the conversation is no longer active, ensuring you don't spend a credit on that lead in the next billing cycle.
Unresponsive Leads
If a lead stops replying, archiving the chat prevents it from automatically renewing as an "Active" thread, keeping your credit balance reserved for your hottest prospects.
Regularly "cleaning" your Inbox by archiving dead conversations is the best way to maintain a high ROI on your messaging credits.
Credit Monitoring
You can monitor your remaining credits and plan limits directly within your Settings to ensure your outreach never hits a bottleneck.


















