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How To Host a Webinar (single-slot event) With Multiple Invitees

Learn how you can host a webinar, with one or multiple hosts, and indefinite number of invitees

Even though iClosed doesn't provide default webinar event type (its in works), with single time slot on which multiple invitees will book on, it is definitely possible to set it up and run it on iClosed with an assistance by Zapier, Make, n8n or API call.

It's definitely worth of effort that you'll put into it as ther reward will be amazing - captuting all leads and having all booking data under one hat.

This setup is applicable to users on Business/Enterprise subscription plan due to features required.

Check out the step-by-step guide below:


Step 1 - Create Event For Hosting A Webinar

Start by creating an event for the webinar and choosing Event Type (Discovery or Strategy event).

Choose event type - Discovery

We advise choosing Discovery event type for several reasons, and call outcome is one of the major ones.

Pro Tips

The main difference between the two event types is in call outcomes, Discovery comes with Approved or Rejected, while Strategy event comes with Sale or No Sale.


Event Details

Add all details about the webinar event, such as name and description but the most important configuration step here is to choose:

  • Location = Custom meeting link

and then add meeting location such as Zoom waiting room, Google Meet or any other location including physical location if needed.


Hosts

Definining the hosts of the event is super important:

  • Choose one main host of the event - mandatory

  • but feel free to add up to five internal guests to the event - optonal

  • turn on Allow invitees to add additional guests before they book a call - optional


Event Time & Limits

Configure event time and limits as follows:

  • Date range - depending on the range from when you'd like to start promiting the webinar until the date of the webinar

    • e.g. 30 Calendar days without Auto extend available days

    • don't worry, you'll configure only one slot available in the host availability section

  • Duration - set up duration of the webinar

  • Time format - choose between 12 hour (AM/PM) or 24 hour (military time) depending on if you're expecting leads from multiple time zones or not - 12 hour is better in that case.

  • Lastly, set Limitations when is the latest a guest can register and

  • Prevent duplicat bookings so you don't have multiple booking entries form the same lead


Invitee Questions

Define form questions:

  • Capture contact information - mandatory and

  • Add custom questions for regtrants to answer (optional)


Other Event Configuration Settings

All other event configuration is optional, but definitely recomended:

  • Data Intelligence - utilize Phone number and Email verification features, along with credit score check if you want to (even though we'd advise you to utilize credit score check on the strategy event that you will drop for attendees to book in during the webinar).

  • Disqualificaion - if needed you can disqualify invitees from specific regions or countries

  • Notifications - customize email and SMS reminders to ensure all invitees are timely reminded and addiitonally set up Worklows for customizing reminder messages.

  • Confirmation page - use iClosed default confirmation page or redirect to your confirmation page URL.

  • Customization - customize the appearance of your scheduler

Once you're done with the setup, embed the scheudler on the webinar funnel page or share it with the leads as direct scheduling link.


Step 2 - Setting Up Event Specific Availability

Second step is defining the actual time of the webinar, that must be in line with Event Time and Limits configuration (specifically event duration set).

Navigate to AI Scheduler → Availablity page to start:

  1. Click on the "Create new availability" button on the top right

  2. Name the availability (e.g. Month/Date of the webinar along with webinar name)

  3. Select event (webinar) and turn off standard availability on the left

  4. Click on the "Add a date override" button to set Date specific availability and select the date of the webinar only along with the hours needed. (e.g. May 29th, between 7pm and 10pm CET)

  5. Confirm by clickng the "Add date override" button and saving changes on main Aviailability page. Your availability will look like this:

With this setup, your Webinar Event will be assigned to you as main host only, with the available meeting time on the specific date of the webinar, and times available for the duration of the event to fit it.

Here's the video on how to set up event specific availability:


Step 3 - Automating Marking Slot As Free

Last step of the setup is to allow multiple participants to book in with you on the same slot, with Mark slot as free feature.

As mentioned above, you'd need help from 3rd party automation tool (Zapier, Make or n8n) or making an API call to mark slot as free whenever someone books a call for this specific event.

Here's the step-by-step setup logic (Zapier):

  1. Trigger → iClosed Call Booked

    1. Choose Event Type = Discovery Event or Strategy Event depending on what you've selected when you've created the event

    2. Press "Continue" and run a test to fetch test data from any previously booked call

  2. Action → Filter by Zapier

    1. Set up filter to Contain or Exactly match the name of the webinar event to ensure only webinar calls go through to the next steps

  3. Action → Google Calendar Find Events

    1. this action helps you identify event event added to the host Google Calendar to fetch ID of the event in Google that you'll need on the next step

    2. Choose email of the host for the calendar section

    3. Search term = Webinar Event Name

  4. Action → Google Calendar Update Event

    1. the last and most important step that will allow multiple invitees to book in at the same time

    2. Event = ID fetched in Step 3

    3. Scroll way to the bottom and set Show me as Free or Busy = Free

  5. Save and publish Zap to finish the setup

This completes the automation setup, but you can always add more steps if you'd like for additional actions, such as adding contact to CRM, adding contact to the email list or sending internal notifications to yourself or the team to Slack, Discord or any other platform.


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