Potential
These leads dropped off on first or second page of your form, before clicking on the "Continue" button.
When a prospect enters phone number but doesn’t finish the form, they’re automatically marked as Potential.
If a lead fills out email on the second page, or even all questions before selecting the "Continue" button, they would remain in potential status
Pro tips
Automate contact creation and outreach to extra contacts by building Zapier (or Make) workflows with iClosed smart triggers and actions.
See video below on how to create contacts in you CRM, and additionally set them on a marketing campaign.
Qualified
These are leads who filled out the whole form, selected the "Continue" button but for a reason didn't book a call.
These are warm leads, that are definitely worth of a quick callback.
Pro tips
Disqualified leads will also fill out the whole form and click on the "Continue" button, but they will be blocked from scheduling a call with your team as per your disqualification criteria (learn more about iClosed Disqualification feature here).
No matter if iClosed lead status is Potential, Qualified or Disqualified, these leads will have one thing in common - they haven't scheduled a call with your team.
These leads will be ready for your Setters to get in touch with them in the 
Global Data - Appointment Setting section (learn more about Appointment setting here).
Learn more about iClosed lead statuses here.