Potential
This is the starting point!
When a prospect enters phone number but doesn’t finish the form, they’re automatically marked as Potential.
They could have filled out one field or five out of six and they're still considered as potential until they fill out the form entirely.
Qualified
The green light!
A prospect fills out everything but for some reason doesn’t book a call.
These are the hot leads. Definitely worth of a quick callback.
In both cases, prospects didn't schedule a call with your Closer. Learn everything you need to know about Lead Statuses HERE.