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Credit Score

Send best leads to your top closers by qualifying and routing prospects with iClosed’s Credit Score and Debt-To-Income insights

Updated today

iClosed Data Intelligence feature – Credit Score is a built-in feature that automatically evaluates every lead who completes an iClosed scheduling form using verified financial risk data. This enables sales teams to make smarter, data-driven scheduling and routing decisions before a call is ever booked.

Instead of treating every lead equally, iClosed enriches each contact with a credit score signal that can be used for:

  • Disqualifying leads that fall outside your acceptable risk criteria or/and

  • Conditional routing logic to ensure the right leads are sent to the right closers

Credit score feature is available for Business subscription plan users (see feature and pricing breakdown here).

Additionally, Credit Score is available for customers with US Business entities, as the feature will be applicable to US phone numbers (leads) only.


How Does It Work

Credit Score checks US financial readiness (score, pre-qualification, limit bands and optionally income & DTI) to be used for lead quality review and Disqualification or/and Conditional routing as per lead finance status.

Feature is available for the leads from US only, and will be applicable only when email and phone number are validated.

If validation hits its IP address limit or phone number is a non-US number, credit check will be skipped and there will be no score to show.


Verification process

The feature requires strict approval, that includes following:

  • Signing Credit Check & Consumer Data Access Agreement

  • Credits in the wallet for credits usage

After the Agreement is signed by both parties, iClosed team enable access of the Credit Score check feature to the user.

Verification process details

Access & Eligibility

Credit Check & DTI is available only for United States-based businesses and can be activated only for U.S. phone numbers.

  1. To enable Credit Check & DTI, your company must complete a one-time verification process.

  2. Access will be granted upon verification process that includes:

    1. review and approval from the 3rd party data supplier

    2. review and approval by the iClosed team


Verification Process & Documentation Required

iClosed requires business verification before enabling Credit Check & DTI to comply with financial data regulations and credit bureau requirements. The verification flow includes three steps:

Step 1: Company Information Form

  • First and last name of the authorized representative

  • Email address and U.S. phone number

  • Company legal name

  • Company website

  • Role in the company - select from the dropdown

    • Owner/Founder

    • CEO/President

    • Sales Manager

    • Marketing Manager

    • Team Lead

    • Administrator

    • Agent

    • Assistant/Coordiantor

    • Other (Specify)

  • Street Address 1 - Business street address and number

  • Street Address 2 - (e.g. office number / floor number)

  • City, State, ZIP code

  • Agreeing to iClosed Terms of Service & Privacy Policy along with confirmation that your business operates within the United States, that your website includes a privacy policy and consent notice, and confirmation that you are legally authorized to act on behalf of the company


Step 2: Upload Required Documents

You are required to upload one document from both category below:

2a) Company Verification Document:

  • Company registration document (legal proof of registration) or

  • W-9 form (confirms U.S. tax identity) or

  • Certificate of good standing (confirms active state compliance)

2b) Business Address Proof:

  • Recent utility bill showing business name and address or

  • Signed lease agreement showing service address or

  • Official bank statement displaying business address

File requirements:

  • Maximum file size: 10 MB

  • Supported formats: PDF, DOCX


Step 3: E-Sign Agreement

  • Review and electronically sign the Credit Check & DTI agreement

  • This confirms compliance, consent handling, and acceptable usage

Once the verification is submitted, you will be able to download your copy of the agreement and, your request will be sent for a manual review.


Verification Results

iClosed team will notify you once verification result it received via email hello@iclosed.io to account owner email address added in your iClosed account and email address stated in the Company Information Form.

  • Verification Successful - iClosed team will turn on Credit Score check feature for your account.

  • Verification Unsuccessful - iClosed team will provide precise reason for unsuccessful verification, upon which you will be able to re-submit request to apply for new verification process.


Compliance & Consent details

Written consent from the lead is mandatory before running any credit check or DTI evaluation, and iClosed provides consent checkbox on the scheduler that every lead must check.

  1. Credit Check & DTI will run only if the lead explicitly agrees to the terms allowing financial data checks during the event flow.

  2. iClosed system wont run credit checks on any entity without consent, ensuring regulatory compliance.


Setting it up

Once Credit Score verification process is finished, and your application is approved, you will be able to use the feature and here's how you can turn it on:

  1. Navigate to AI Scheduler → Events page and click on the event to open setup

  2. Select the Data Intelligence section on the left side menu

  3. Click on the "Browse Enrichment" button and select "Credit Score" or "Credit score + Debt to income ratio" and turn the toggle button ON

  4. Confirm setup by pressing the "Configure and Save" button

Alternatively, you will be able to turn on the feature from the Settings → Integrations → Credit Score page.

Pro tips

Data required for accurate credit score check:

  • Full name of the invitee split into First & Last name on the form

  • Email address of the invitee along with Email validation turned ON

  • Phone number of the invitee along with Phone validation turned ON

  • Credits available in the wallet


Credit Score Types

This enrichment happens in the background, without any action required from the lead or the sales team. We support two types of the Credit Score check:

Credit Score:

  1. Credit score range

  2. Pre-qualification

  3. Credit limit amount

  4. Credit pre-approval amount and

  5. Debt resolution amount

Credit Score + Debt-To-Income ratio:

  1. Everything in Credit Score (Credit score range, Pre-qualification, Credit limit amount, Credit pre-approval amount and Debt resolution amount)

  2. Credit limit Debt-To-Income (DTI)

  3. Credit Pre-approval DTI

  4. Debt Resolution DTI

  5. Estimated income insights

Pro tips

Credit Score data enrichment will be applicable to leads who have filled out the form completely and pressed the continue button on the form.

  • Qualified

  • Disqualified

  • Call booked (Strategy or Discovery depending of the event type)


Enrichment Requirements

Data required for accurate credit score check is:


Credit Score Results

When a lead completes a form, iClosed automatically enriches the contact with a credit score value or a predefined score range, depending on data availability and the Credit Score enrichment type selected:

Credit Score

A numeric credit score, that will fit in predefined credit score range (300 to 850) available for the Disqualification and/or Conditional Routing criteria:

  • 300-579 = Very Bad

  • 580-669 = Fair

  • 670-739 = Good

  • 740-799 = Very Good

  • 800-850 = Excellent

Credit Score + Debt-To-Income ratio:

Debt-to-income (DTI) measures how much of a person’s monthly income goes toward paying debt.

The DTI formula = (Total Monthly Debt Payments ÷ Gross Monthly Income) × 100

It’s expressed as a percentage and is commonly used in credit and risk evaluation and here're the predefined ranges available for the Disqualification and/or Conditional Routing criteria:

  • 51%+ = High Debt Load

  • 44-50% = High Exposure

  • 37-43% = Moderate

  • 36% or less = Healthy

Pro tips

If the same lead visits the scheduler multiple times, the score updates automatically whenever enrichment runs, ensuring decisions are based on the latest data.


Credits used per credit score check

In iClosed, credits are an internal usage-based currency stored in your workspace wallet, which will be used to pay for credit validations and data enrichment checks performed on leads.

iClosed uses credits so you only pay when a validation or enrichment actually runs, and deducts a predefined number of credits from your wallet, depending of the Credit Score enrichment type:

  • Credit score = 15 credits per check

  • Credit score + Debt-to-income ratio = 24 credits per check

Credit Score check requires mandatory Phone and Email validation, these costs will add up to Credit Score cost:

  • Credit score = 15 credits per check + 1.5 credits for Phone validation + 0.5 credits for Email validation = 17 in total

  • Credit score + Debt-to-income ratio = 24 credits per check + 1.5 credits for Phone validation + 0.5 credits for Email validation = 26 in total

Pro tips

  • Credit score data enrichment is applicable to leads with US phone number only

  • Credits can be purchased by iClosed account owner only
    (learn more about Credits here)

  • Have wallet auto-recharge turned ON to ensure your wallet is always topped up

  • Utilize iClosed Usage Guard that deactivates credit score check if there're too many request within minutes or hours - accessible in
    Integrations → Credit Score → Usage Guard.


Analyzing Credit Score Results

iClosed exposes credit score and Debt-To-Income (DTI) data at three different levels, each designed for a different analytical purpose:

  1. Credit Check Logs - Operational oversight, accessible to iClosed account owner. Accessible from:

  2. Global Data - Columns - for global analysis and segmentation depending of the column selected

  3. Contact Card - Credit check & DTI section - Individual lead results


Credit Check Logs

The Credit Check Logs page provides a complete audit trail of every credit check executed in your workspace.

For each check you will see:

  • Contact name

  • Phone number

  • Credit score range + label (e.g. 300–579 · Very Bad, 800–850 · Excellent)

  • Debt-to-Income % range + risk category

  • Result (Success / Failed)

  • Credits consumed

  • Timestamp (with time zone)

This view is ideal for:

  • Monitoring credit usage and cost

  • Debugging failed checks

  • Auditing enrichment behavior

  • Understanding volume and frequency of credit checks

  • Verifying that automations are triggering as expected

Think of this as the system-level and billing-level view of credit enrichment.


Global Data

The Credit and DTI fields are also available as Global Data columns, making them usable across lists, filters, and Smart Views.

Available data points (examples)

  • Credit score (range)

  • Debt-to-income ratio

  • Credit limit amount

  • Credit pre-approval amount

  • Debt resolution amount

  • Estimated income

  • Household income

This type of analysis enables:

  • Segmentation by credit quality

  • Smart Views like:

    • “High Credit Score Leads”

    • “High Debt Exposure”

    • “Disqualified by Credit Score”

  • Performance analysis by score range

  • Combining credit data with:

    • Lead source

    • Deal value

    • Call outcomes

    • Conversion rates

This is the strategy and optimization view, where patterns and ROI live in table view.


Contact Card

The Contact Card → Credit Check & DTI tab shows all enrichment results for one specific lead.

For each check you'll see data presented both numerically and visually:

  • Credit score range and qualitative label

  • DTI range and exposure category

  • Pre-qualification status

  • Credit limit amount

  • Credit pre-approval amount

  • Debt resolution amount

  • Enrichment timestamp

This view is ideal for:

  • Setter and closer decision-making

  • Real-time qualification during calls

  • Explaining disqualification decisions internally

  • Context-aware conversations with leads

  • Manual overrides when needed

This is the decision-making view, optimized for humans, not reports.


How these views work together

View type

Purpose

Typical user

Credit Score Logs

Oversight, audit, usage

Admins, Ops

Global Data & Smart Views

Segmentation and analytics

Managers &
RevOps

Contact Card

Individual qualification

Setters, Closers


Best Practices

Credit Score & DTI Results Matrix

Credit Score

Credit Score Range

Category

Risk Level

Typical Use

300–579

Very Bad

Very High

Hard Disqualification

580–669

Fair

High

Soft Disqualification

670–739

Good

Medium

Soft Disqualification or Conditional routing

740–799

Very Good

Low

Conditional routing or leave leads to be allocated as per round-and-robin

800–850

Excellent

Very Low

Top-tier leads - Conditional routing to best closers


DTI (Debt-To-Income) Ratio

DTI Range

Category

Risk Level

Typical Use

51%+

High Debt Load

Very High

Hard disqualification

44–50%

High Exposure

High

Soft Disqualification

37–43%

Moderate

Medium

Conditional routing or leave leads to be allocated as per round-and-robin

≤36%

Healthy

Low

Top-tier leads - Conditional routing to best closers


Credit Score + DTI combined

DTI →

Credit Score

≤36% Healthy

37–43% Moderate

44–50%
High Exposure

51%+ High Debt Load

300–579
Very Bad

Medium Risk

High Risk

Very High Risk

Extreme Risk

580–669
Fair

Medium Risk

High Risk

High Risk

Very High Risk

670–739
Good

Low Risk

Medium Risk

High Risk

Very High Risk

740–799
Very Good

Very Low Risk

Low Risk

Medium Risk

High Risk

800–850 Excellent

No Risk

Very Low Risk

Low Risk

Medium Risk

Bad Credit Score but Low DTI - Very common and here's how it happens:

A lead can have low debt now, but a bad credit history in the past. Typical causes:

  • Missed or late payments

  • Defaults or collections (even if paid off)

  • Bankruptcies or charge-offs

  • Thin or damaged credit history

For example → Credit Score: 520 (Very Bad) + DTI: 25% (Healthy)

this means that:

  • They are not currently over-leveraged

  • But they have a history of not paying reliably

  • High risk for lenders, regardless of current affordability

Credit Score is important here as DTI does not capture behavior, while Credit Score does.


Very Good Credit Score but High DTI - common, and here's how it happens:

A lead can have excellent payment behavior while being heavily leveraged. Typical causes:

  • High income with large mortgage(s)

  • Recently financed assets (home, car, business)

  • Multiple active loans, all paid on time

For example → Credit Score: 760 (Very Good) + DTI: 48% (High Exposure)

This means that:

  • Lead has strong payment discipline

  • But limited affordability headroom

  • Higher risk of rejection for new credit or premium offers

DTI matters in this case as Credit Score shows trustworthiness, but DTI shows capacity.


Additional scenarios

A lead can afford something but still be unreliable, or be reliable but temporarily over-leveraged, which is why Credit Score and DTI together show the full risk picture.

Scenario

Credit Score

DTI

Risk Type

Past payer issues

Low

Low

Behavioral Risk

Over-leveraged

High

High

Affordability risk

Ideal lead

High

Low

No Risk

Worst case

Low

High

Extreme Risk

  • Credit Score answers: Will they pay?

  • DTI answers: Can they afford it?

That’s why:

  • Credit Score should be your primary gate

  • DTI should refine or include redirection decisions

  • Using both prevents false positives and false negatives


Credit Score with iClosed Disqualification

Disqualification of the leads per Credit Score check results will available if the Credit Score check is turned ON in Event - Data Intelligence section, and will be performed after following preconditions are met:

  1. Phone number is validated

  2. Email is validated

  3. Lead has filled out the whole form and pressed continue button - Qualified lead

All leads that meet conditions above will be disqualified as per Disqualification criteria set in your event depending of the Credit Score type selected.

Best practices depend on your offer, and the engagement you'd like to have with these leads further. Here're the most common cases:

Disqualification per Credit Score

A numeric credit score, that will fit in predefined credit score range (300 to 850):

  • 300-579 = Very Bad → disqualify a lead without allowing them to book a call with anyone from your team or redirect a lead to a custom webpage where you can provide a low-ticket offer

  • 580-669 = Fair → disqualify to redirect them to shorter duration discovery call with your closers or setters. This way you'll be preventing them to book a call with your Sales team directly, while giving them the opportunity to connect via quick discovery session.


Disqualification per Debt-To-Income ratio:

Debt-to-income (DTI) measures how much of a person’s monthly income goes toward paying debt. It’s expressed as a percentage and is commonly used in credit and risk evaluation. See how this feature is usually used as disqualification criteria:

  • 51%+ = High Debt Load → disqualify a lead without allowing them to book a call with anyone from your team or redirect a lead to a custom webpage where you can provide a low-ticket offer

  • 44-50% = High Exposure → disqualify to redirect them to shorter duration discovery call with your closers or setters. This way you'll be preventing them to book a call with your Sales team directly, while giving them the opportunity to connect via quick discovery session.


Combined Disqualification per both Credit Score and DTI (Debt to income) ratio:

If your goal is to disqualify leads based on Credit Score or DTI, then Credit Score is the primary signal, with DTI as a secondary qualifier. Here’s how to think about it clearly and practically:

  1. Credit Score = primary disqualification lever

  2. DTI = secondary risk and affordability filter

Credit Score answers “Do they pay?” while DTI answers “Can they afford it?”.

That said, Credit Score is a universal eligibility signal that summarizes payment history, credit behavior, and risk. Most lenders and financial offers use it as the first hard cutoff, as it already reflects many risk factors DTI cannot capture.

DTI is best used to refine decisions after Credit Score passes and prioritize healthier leads. For example, a low DTI with a very bad credit score is still a high risk.

That said, we would advise following Disqualification criteria setup:

  1. Credit score is 300-579 = Very Bad OR DTI is 51%+ = High Debt Load
    Hard Disqualification→ disqualify a lead without allowing them to book a call with anyone from your team or redirect a lead to a custom webpage where you can provide a low-ticket offer

  2. Credit Score 580-669 = Fair OR DTI is 44-50% = High Exposure
    Soft Disqualification → disqualify to redirect them to shorter duration discovery call with your closers or setters. This way you'll be preventing them to book a call with your Sales team directly, while giving them the opportunity to connect via quick discovery session.


Additional scenarios you should take into consideration:

Bad Credit Score but Low DTI - Very common and here's how it happens:

A lead can have low debt now, but a bad credit history in the past. Typical causes:

  • Missed or late payments

  • Defaults or collections (even if paid off)

  • Bankruptcies or charge-offs

  • Thin or damaged credit history

For example → Credit Score: 520 (Very Bad) + DTI: 25% (Healthy)

this means that:

  • They are not currently over-leveraged

  • But they have a history of not paying reliably

  • High risk for lenders, regardless of current affordability

Credit Score is important here as DTI does not capture behavior, while Credit Score does.


Very Good Credit Score but High DTI - common, and here's how it happens:

A lead can have excellent payment behavior while being heavily leveraged. Typical causes:

  • High income with large mortgage(s)

  • Recently financed assets (home, car, business)

  • Multiple active loans, all paid on time

For example → Credit Score: 760 (Very Good) + DTI: 48% (High Exposure)

This means that:

  • Lead has strong payment discipline

  • But limited affordability headroom

  • Higher risk of rejection for new credit or premium offers

DTI matters in this case as Credit Score shows trustworthiness, but DTI shows capacity.


Credit Score with iClosed Conditional Routing

Conditional routing of the leads per Credit Score check results will available if the Credit Score check is turned ON in Event - Data Intelligence section, and will be performed after following preconditions are met:

  1. Phone number is validated

  2. Email is validated

  3. Lead has filled out the whole form and pressed continue button - Qualified lead

All leads that meet conditions above will be routed to specific closers as per Conditional routing criteria set in your event depending of the Credit Score type selected.

Best practices depend on your offer, and the engagement you'd like to have with these leads further. Here're the most common cases:

Conditional Routing per Credit Score

A numeric credit score, that will fit in predefined credit score range (300 to 850):

  • 740-799 = Very Good & 800-850 = Excellent → Set up Conditional routing depending on the closer experience or quality. Obviously, best closers should get leads with Excellent credit score.

  • 670-739 = Good → Route calls to junior closers or disqualify to redirect them to shorter duration discovery call with your closers or setters.


Conditional Routing per Debt-To-Income ratio:

Debt-to-income (DTI) measures how much of a person’s monthly income goes toward paying debt. It’s expressed as a percentage and is commonly used in credit and risk evaluation. See how this feature is usually used as disqualification criteria:

  • 37-43% = Moderate & 36% or less = Healthy → Set up Conditional routing depending on the closer experience or quality. Obviously, best closers should get leads with Excellent credit score.

  • 44-50% = High Exposure → Route calls to junior closers or disqualify to redirect them to shorter duration discovery call with your closers or setters.


Combined Conditional Routing per both Credit Score and DTI (Debt to income) ratio:

When using iClosed Conditional Routing to assign leads to specific closers based on Credit Score and Debt-To-Income (DTI), Credit Score should be treated as the primary routing signal, with DTI used as a secondary affordability qualifier.

This approach ensures that leads are routed based on both credit reliability and capacity, without over-penalizing strong borrowers or overloading senior closers.

Here’s how to think about it clearly and practically:

  • Credit Score = overall eligibility and risk

  • DTI = refines affordability and exposure once Credit Score passes

Credit Score answers “Do they pay?” while DTI answers “Can they afford it?”.

Credit Score is a universal eligibility signal that reflects payment history, credit behavior, and long-term risk. For this reason, it is commonly used as the first routing and eligibility cutoff across lending and financial offers.

DTI should be applied after Credit Score validation, to further prioritize or downgrade leads based on current financial exposure. A low DTI does not offset a very bad Credit Score, but a high DTI can limit routing options even for otherwise strong borrowers.

That said, we would advise following Conditional routing setup:

  1. Credit score is 800-850 = Excellent OR DTI is 36% or less = Healthy
    Senior/Best Closers → Route to your most experienced or highest-performing closers.

  2. Credit score is 740-799 = Very Good AND DTI is 37-43% = Moderate
    Senior/Best Closers → Route to your most experienced or highest-performing closers.

  3. Credit Score 670-739 = Good AND DTI is 44-50% = High Exposure OR DTI is 37-43% = Moderate
    Other Closers → Route the lead to junior closers, or do not apply Conditional Routing and allow Round-Robin host prioritization.

  4. Credit Score 670-739 = Good AND DTI is 37-43% = Moderate
    Other Closers → Route the lead to junior closers, or do not apply Conditional Routing and allow Round-Robin host prioritization.


Additional scenarios you should take into consideration:

Bad Credit Score but Low DTI - Very common and here's how it happens:

A lead can have low debt now, but a bad credit history in the past. Typical causes:

  • Missed or late payments

  • Defaults or collections (even if paid off)

  • Bankruptcies or charge-offs

  • Thin or damaged credit history

For example → Credit Score: 520 (Very Bad) + DTI: 25% (Healthy)

this means that:

  • They are not currently over-leveraged

  • But they have a history of not paying reliably

  • High risk for lenders, regardless of current affordability

Credit Score is important here as DTI does not capture behavior, while Credit Score does.


Very Good Credit Score but High DTI - common, and here's how it happens:

A lead can have excellent payment behavior while being heavily leveraged. Typical causes:

  • High income with large mortgage(s)

  • Recently financed assets (home, car, business)

  • Multiple active loans, all paid on time

For example → Credit Score: 760 (Very Good) + DTI: 48% (High Exposure)

This means that:

  • Lead has strong payment discipline

  • But limited affordability headroom

  • Higher risk of rejection for new credit or premium offers

DTI matters in this case as Credit Score shows trustworthiness, but DTI shows capacity.


Credit Score with Multi-Booking

Credit score check wont affect logic of the Multi-Booking feature as the event conditions (Disqualification or Conditional Routing) is prioritized if it's turned on.

However, with the current version Multi-Booking conditional setup doesn't support multi-booking per Credit Score check, which is something we'll add introduce in one of the upcoming releases.


FAQs

Where can I see credits usage for my Credit Score checks?

You can see usage of credit score credits in Credit Check Logs. Accessible from:

iClosed will store logs showing each attempt, including credit score, DTI %, result (valid or invalid), credits consumed, and the exact time the validation was triggered (on PST).


What happens if I don't have enough credits in wallet?

In case you run out of wallet credits, email validation as any other Data Intelligence feature will be stopped.

To prevent that from happening, we advise turning on auto-recharge in your wallet in Settings → Billing → Credits, to prevent Data Intelligence features from stopping.


Can I re-validate leads that were collected by iClosed before Credit Score was turned on?

No, that isn't available. Written consent from the lead is mandatory before running any credit check or DTI evaluation, that a lead must select on the scheduler after filling out the form.


What affects Credit Score more - Phone number or Email validation?

In short, even though both email and phone number are mandatory. phone number will bring better accuracy over email address.

As the Credit Score check is available for US leads only, Credit bureaus rely heavily on phone data (especially postpaid mobile numbers). Phone number is considered as strong identity anchors used to match individuals to credit files and reduce false positives and mismatches, as emails tend to be changed more frequently.

With iClosed Credit Score check, phone number and email validation are one of the pre-conditions for Credit Score check, and iClosed will skip the Credit Score check if the email or phone number was returned as invalid or limited (Landline, VOIP, Mobile Prepaid) to prevent spending of the wallet credits.


Is Credit Score check available for all counties of the world?

No, Credit Score check is applicable to US leads only. For all other phone country codes entered, Phone and Email validation will run, but without Credit Score check.


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